Le fond d'investissement IVP a interviewé les dirigeants de nombreuses sociétés dont le modèle économique repose sur le freemium - parmi lesquelles 37signals, Dropbox, Evernote, GitHub, HootSuite, New Relic, SurveyMonkey, Weebly, et Zendesk - et en a tiré six leçons importantes.
Editor's note: Jules Maltz is a general partner at IVP. Daniel Barney is a senior associate at IVP.
For some, freemium is a business model that sacrifices revenues and forces startups to support freeloaders who will never become paying customers. For others, it is the logical conclusion of a world in which the cost of bandwidth, storage, and information processing approaches zero.
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